ERKERS BLOG

Check here for the most up to date news in eyewear.







also check us out at http://www.erkers.com/



Thursday, December 16, 2010

Barton Perreira ONLY at Erker's


Check out the amazing editorials on Barton Perreira. The hottest new frame line around. Come to Erker's and check out the entire collection.

www.erkers.com
http://www.lipsticktracez.com/features/feature/104/1



http://ThePLEAT.com/2010/11/barton-perreira-eyewear/



http://www.gq-magazine.co.uk/entertainment/articles/2010-12/01/gq-editors-picks-100-best-2010/barton-perreira-sunglasses#ContentTop

Friday, December 3, 2010

10 Day David Yurman Trunk Show at Erker's In Ladue benefiting American Cancer Society




Come join us for a 10 Day event at Erker's Fine Eyewear in Ladue, Starting December 10th and Lasting until December 20th. For 10 days Erker's will be previewing exclusively the David Yurman sunwear and eyewear collection. During this 10 day event 5% of all David Yurman Sales will be donated to the American Cancer Society. This event will be the biggest event in optical in Saint Louis for 2010. Come on in to see the entire collection excusively at Erker's Fine Eyewear in Ladue.

www.erkers.com

Friday, November 19, 2010

New Barton Perriera Exclusively at Erkers in Saint Louis


Have you seen the Barton Perriera at Erker's at Ladue? Barton Perriera has made quite the splash in the optical world and they have everyone from Kim Kardashian to Snoop Dogg wearing these glasses. There collection is absolute luxury and can only be found at Erker's in St. Louis, come on in and check out the entire collection only at Erker's

Wednesday, October 27, 2010

Beyonce Wearing Derapage Eyewear


Heres is an excerpt from Vision Monday Magazine


BeyoncĂ© can always be counted on for a sexy look full of fun and interest. Always a trend maker and not a follower here she wears an original vintage sunglass from Derapage. How much you do you want to wager that the minute this picture hit the web the term “Derapage sunglasses” skyrocketed in Google Search? Bold Face would take that bet…

Monday, October 18, 2010

Beyonce Wearing Derapage Eyewear


On her latest trip to Italy Beyonce picked up a pair of Derapage eyewear. Looking fantastic Beyonce picked out one of the best sellers of derapage eyewear. If you want to see the line come you can find it exclusively at Erker's fine Eyewear in Ladue of find us online at www.erkers.com

Friday, September 24, 2010

ERKERS BIGGEST SALE OF THE YEAR !!!!!!!!!!!!!!!!!!!!!!!!!!!!!


Barton Perreira in the new movie " Wall Street Money Never Sleeps "


Check out Michael Douglas wearing Barton Perreira Frame Halston in Champagne in the new movie " Wall Street Money Never Sleeps ". Barton Perreira is the hottest new eyewear company in the US and they are making quite the name for themselves. Come in to to check out the entire line of Barton Perreira eyewear Excuslively in St. Louis at Erker's. or find us online at www.erkers.com

Wednesday, September 8, 2010

When Good Brands Go Bad!!!!




We have a lot of people come in looking for quality eyewear, they are looking for the newest and the greatest eyewear in St. Louis, after all that is why they are coming to Erker's. While they are looking for frames they ask for brands like, Oliver Peoples, Ray Ban and Oakley. All of these brands at one point made the finest eyewear available on earth, Ray Ban introduced the pilot which was an american classic, Oakley was an innovator and created lenses and frames unsurpassed in quality for clarity, strenght and support, and Oliver Peoples offered high end frames that were created using the highest quality materials with a fashion forward sense of style. Erker's use to carry all of these brands, as the brands grew they would be purchased by Lens Crafters which is owned by Luxottica. Luxottica would pay a premium price for the name but the quality would suffer drastically. At Erker's, our customers expect the best and we offer only the best. When the quality of the frames no longer meet our expectations we no longer carry the brand. Be careful when choosing your eyewear you may only be paying for the name. Check out this link to see this company and the brands they own, be informed when you buy your eyewear.
http://www.luxottica.com/en/brands/license_brands/index.html
http://www.luxottica.com/en/retail/
If you want true quality come to Erker's let us show you the difference.

Another Great Trunk Show at Erker's Eyewear in Ladue


We would like to thank everyone for coming out to Erker's trunk show. It was a fantastic event. We had a lot of people stopping by to see what was new. We would like to thank Ren for coming out and showing the line. We are so excited to see what they come out with next. Erker's carries the latest and most fashionable eyewear in St. Louis we invite you to come by and take a look at the greatest eyewear St. Louis has to offer come by any of our stores or check us out online at www.erkers.com


Friday, August 20, 2010

Kim Looks Fabulous in her new frames found Exclusively at Erker's Fine Eyewear



Kim Found some New Frames at our Trunkshow over the weekend. Not only did she look fantastic but had some really great things to say about Erker's. We really enjoyed working with her and can't wait to see her around St. Louis looking fantastic in her new frames. If you want to look as good as kim then come on by and have one of our amazing opticians find a frame that is perfect for you. For over 131 years Erker's have offered the most unique and exclusive frames in the St. Louis area. Find us online at http://www.erkers.com/

Monday, August 9, 2010

Brandi Just Picked up her Loree Rodkin Frames Exclusively at Erker's


Brandy looks absolutely fantastic in her new frames. She just picked them up and looks like a supermodel. The frame she is wearing is by Loree Rodkin and can be found exclusively in St. Louis at Erker's. This type of frame is very much in style right now and fits Brandy perfecly. Come in to Erker's to find all of the latest fashions in eyewear and find us online also at www.erkers.com

Wednesday, August 4, 2010

Interesting Article in the Wall Street Journal

Are you in the market for a new pair of designer sunglasses this summer?

It's the season for it, and you can spend hundreds of dollars on your next pair of shades. Some Prada and Bulgari pairs will run you nearly $500, and that's if you don't need prescription lenses. Even more moderate design labels like Ray-Ban or REVO can cost a couple of hundred bucks.

Brett Arends, WSJ's ROI columnist, tells colleague Adam Najberg that those $200 designer shades you're wearing may be just like the $20 ones you buy at a Lens Crafter store.Designer shades are big business, even in this economy. I keep hearing about the new age of frugality, but I'm not seeing much of it at the mall. Sunglass Hut's same-store sales in the U.S. rose 10.8% in the first quarter, pretty much erasing the slump in early 2009.But are these expensive brands worth it? How much better are they, really, than the $25 pairs you can get in your local pharmacy? Before you spend big money on your next pair of designer shades, here are six things you should know.

Most sunglasses are made by the same company. Do you prefer the "quality" of Ray-Ban to Oakley? Do you think Bulgari is better than Dolce & Gabbana, or Salvatore Ferragamo is better than Prada? Wake up. They're all made by one company, Italian manufacturer Luxottica–one of the biggest consumer companies that consumers have never heard of. Luxottica also makes sunglasses branded Burberry, Chanel, Polo Ralph Lauren, Paul Smith, Stella McCartney, Tiffany, Versace, Vogue, Persol, Miu Miu, Tory Burch and Donna Karan.

"We manufacture about 70% of those brands in our factories in Italy, and the balance in America and China," says Luxottica spokesman Luca Biondolillo. "We do the design, the manufacturing, and the marketing," he adds. The company makes most of those brands under license, working closely with designers at the relevant fashion houses. But it owns several brands itself, including Ray-Ban, Oakley, Oliver Peoples and REVO.

2. In many cases, the same company is also selling you the glasses. Luxottica also owns LensCrafters, Pearle Vision and Sunglass Hut. This is extreme vertical integration. The eye doctor telling you that you need a new pair of glasses, the sales people helping you choose them and the people who design and make the glasses all work for the same company. Make of it what you will. But if your financial advisor was actually employed by the mutual fund company that he recommended for your portfolio, you'd at least want to know.


It is true these brands are all made using the same technology and manufacturing process and made on an industrial scale by machines spitting out glasses as fast as they can. The image and brand is worth more than what you are paying for.

At Erker's We do not carry any items made by Luxottica, we carry true quality frames that are handmade by people not machines. We have offered the latest in eyewear or over 131 years and continue to do so. If you are looking for something different and are trying to set yourself apart from the masses come to Erker's Fine Eyewear in Ladue and see the difference for yourself.

If you go to Pearl, Lenscrafters, Target, Sears, Sunglass Hut it may look the same because they are all owned by the same company. Come to Erkers and See the difference for yourself.

Friday, July 23, 2010

Derapage Sunwear coming to Erker's Fine Eyewear in Ladue!!


Derapage has released another spectacular line of sunwear.





Using the patented Derapage technology with the best zeiss lenses on the planet you get a frame that steps up the game for everyone else in the market.





Already winning awards and receiving rave reviews Derapage Eyewear is a work of art.



This line is moving so fast they are almost impossible to get. Fortunately it has been confirmed Erker's Fine Eyewear will be receiving the first release of Derapage sunwear. We have already sold half of them sight unseen. Call now to reserve your frames or come in and have our knowledgeable opticians fill you in on all things Derapage. Find us at www.erkers.com

Tuesday, July 20, 2010

Wrapped up in Class, Come See The Chrome Hearts Exclusively at Erker's



Chrome Hearts leaves nothing unfinished and their cases are no exception. Chrome Hearts Leather eywear cases are made one at a time in their factories by skilled craftspeople who maintain the highest material standards.




With meticulous artistry, they carefully create Chrome Hearts exquisite cases using the highest quality Italian leathers and materials available.



The leather used on Chrome Hearts eyewear cases if full grain Italian leather. The most genuine and natural type of leather, full grain is made from the very best raw hides. The hide is not treated considerably, and the thickness is kept fully intact. Since the grain remains in its most natural state, it is tougher and more durable than other types of leathers.



While other vatieties can turn rigid over time, full grain leather develops a patina and actually grows more beautiful over time instead of wearing out.



Come see these works of art excusively at Erkers Fine Eyewear in St. Louis and see what could be so impressive to deserve a home like this. Erker's offers the finest eyewear in St. Louis for over 131 years.

Monday, July 19, 2010

The Chrome Hearts Precious Metals Collection Exclusively at Erker's Fine Eyewear




If you thought Chrome Hearts would shy away from the most precious metals on the planet. THINK AGAIN!!!!!



Both Silver and gold are considered precious metals which are regulated by the guidlines of the Federal Trade Commission. Gold processes must also comply with the rules set forth by the FTC




Pure Silver is too soft for most uses. so it is mixed with alloys for added strength and durability. Most of the Chrome Hearts decors are made of cast .925 sterling silver, which is 92.5% silver and 7.5% base metal. Each piece requires intricate tooling and is made by the Chrome Hearts silversmiths individually using the lost wax casting method.



In this ancient process dating back hundreds of years, each decor or motif is cast in rough form, then polished by hand, and antiqued one piece at a time.

Fronts on Chrome Hearts 12K gold frames are gold filled in a process where high heat and pressure are used to bond a thick layer of solid gold to a base metal. The total gold content for an item classified as gold filled must equal 1/20th of teh total weight of the finished product. It is resistant to tarnishing , like solid gold, and does not flake off, rub off, or change colors. Gold filled products have long term wear durability without the added weight of solid gold.




Just another incredible addition to the Chrome Hearts collection, some of the most luxurious metals in the world and some of the best ideas in the world incorporated on eyewear. Chrome Hearts a cut above the rest found exclusively in St. Louis at Erkers in Ladue. By far one of the most stunning collections ever created.
find us online at www.erkers.com



Tuesday, July 13, 2010

The Chrome Hearts Premium Metal Collection Exclusively at Erker's Fine Eyewear




When Chrome Hearts created their metal collection, they used only the best materials to create their eyewear. Chrome Hearts uses three of the most expensive and most durable metals when it comes to manufacturing their frames.




Using Titanium, Copper Berylium and Magnesium Chrome Hearts are has found the balance of durability and pure luxury. Titanium is as strong as some steels, and as the highest strength to weight ratio of any metal. Oversize metal styles benefit from the exceptionally strong properties of titanium without the weight. Titanium is valued for its lightweight, durable, hypo-allergenic, and non-corrosive properties.




If titanium wasn't enough Chrome Hearts surpasses all expectations with the use of Copper Beryllium. This incredible metal is used for designs where frame flexibility is required. The metal is very lightweight, which contributes to the overall comfort for the wearer. It is inherently resistant to corrosion and tarnishing, making it suitable for weares with high skin acidity.



Last, but for sure not least, Chrome Hearts uses one of the most unstable metals in the world. Magnesium has historically been used in airplane, aeropsace, missle and ammunition construction. The lightweight property of the metal allows thickness without added weight. Magnesium also has excellent machinability, making it exceptionally versatile.

The reult of a single metal or using a combiniation of all three is something that use to be available only in your dreams. Dreams become reality with Chrome Hearts and Erker's has it exclusively in St. Louis, Come see these works of art at Erker's in Ladue 7 days a week of find us online at www.erkers.com





Monday, July 12, 2010

The Chrome Hearts Acetate Collection Exclusively at Erker's Fine Eyewear




Chrome Hearts is at the top when it comes to eyewear quality and design. Nothing else comes close when it comes to luxury eyewear and their plastics colletions are no exception.

Chrome Hearts uses a combination of Japanese and Italian zyl-the finest in the world-in making their handmade plastic zyles.


Zyl is stable and lightweight, and it's the most common material used in plastic frames.



It is favored for fashion frames because of its unlimited coloration, layering and pattern options. Chrome Hearts zyl components are tumble polished for 72 hours to attain maximum luster enhancing the beautiful color combinations.



In its final stage Chrome Hearts are then assembled, hand polished and adjusted by hand.



Once finished, the frames are sent off all over the world to elite retailers that are lucky enough carry this incredible collection. It is no wonder that this collection has made Erker's Fine Eyewear the excusive retailer in St. Louis to carry this line. Come in to see the full collection at Erker's in Ladue, find us online at www.erkers.com.

Friday, July 9, 2010

New Chrome Hearts Wood Exclusively at Erker's Fine Eyewear




The first Chrome Hearts collection was released in 2002 after 19 months of intensive design and research. No detail or cost was spared in the development of the collection. The acutely detailed tooling required to produce each piece, in addition to luxurious and rare materials, makes the Chrome Hearts collection one of the most expensive eyewear collections ever produced.



Chrome Hearts wood temples are manufactured using a special process where seven ultra thin layers of wood are cross-grain laminated together producing an extremely strong laminated sheet. The temples are then cut from the sheet stock and finished by hand. In the final step the temples are coated with a non-allergenic lacquer and again polished by hand. The finishing process is repeated six times in order to obtain the high quality seen in all Chrome Hearts wood temples. This is the most extensive process in the market today.



Chrome Hearts uses three types of exotic woods on its frames, Macassar Ebony, Brazilian Mahogany and Albino Madrone. Whether it is the densest, most colorful, smoothest, and strongest Chrome Hearts has choosen an elite group of wood products that is sure to outlast any other product on the market.



In the final stages of the wood process Chrome Hearts uses an ultra-sensitive laser that carves the intricate designs one temple at a time. Chrome Hearts was the first eyewear in the world to feature laser engravings on the sides of wood temples.



Finally the select few of Chrome Hearts are laser engraved with Chrome Hearts designs that are inlaid with black or white mother of pearl. In addition to the mother of pearl inlay, Chrome Hearts also uses a process called "intaglio" where an enamel paste made from mother of pearl is deposited into the tiny laser reliefs, and then polished to a brillant luster, creating a very special and unique effect.



With so many man hours involved in each piece of eyewear it is no wonder what the end result becomes. Truly a work of art in any industry.









Chrome Hearts offers a timeless collection that can only be found in St. Louis at Erker's Fine Eyewear. To get the best in eyewear you have to go to the best retailer in eyewear; and for 131 years in St. Louis it continues to be Erker's. If you are looking for something unique and exotic, Chrome Hearts is sure to stand out from a crowd. Come in to Erker's to see the largest collection of Chrome Hearts in St. Louis or find us online at www.erkers.com

Thursday, July 8, 2010

LARGEST SELECTION OF CHROME HEARTS AVAILABLE IN ST. LOUIS EXCLUSIVELY AT ERKER'S FINE EYEWEAR




Chrome Hearts is appreciated by those who can recognize and apreciate the exquisite details incorporated in each unique piece. This quality craftsmanship has not gone unnoticed. this eyewear collection is without a doubt one of the most innovative collections in fashion eyewear ever released. Stay tuned for an in depth analysis into the Chrome Hearts manufacturing process. Below, we discuss their unbelievable attention to detail and their unmatched quality in maufacturing Chrome Hearts eyewear and their use of Italian Leather.





All Leather featured in Chrome Hearts eyewear is full Italian grain leather. Full Grain is the most genuine and natural type of leather made from the very best raw hides. The hide is not treated significantly and the thickness is kept fully intact.




Since the grains remain in its most natural state, it is tougher and more durable than other types of leather. The surface of full grain leather also wears better than other types of leather, which does not age well and can become rigid over time.




Instead of wearing out, full grain develops over time, Styles that are made with leather temples are hand stitched with the quality and artistry that is traditionally associated with Italian leather.

The result is a work of art and a thing of beauty. It is an animal in a league of its own. It is no wonder that this line has become so well known in such a short amount of time.




Chrome Hearts can only be found in Saint Louis at Erker's Fine Eyewear.



Chrome Hearts is a natural compliment to what Erker's carries today and what has been offered for over 131 years. If you are looking to make a statement, be your own person, and stand out from a crowd, Chrome Hearts is what you need, and Erker's has it!!!!!




Stay tuned for a review on the Chrome Hearts and their exotic wood collection. Can't wait....... come into Erker's to see the largest collection of Chrome Hearts eyewear available in Saint Louis or find us online at www.erkers.com