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Monday, October 10, 2011

New Orgreen at Erker's Eyewear

The Sky’s The Limit
MIDO Spring / Summer 2011 Collection

Iconic Danish eyewear designer Ørgreen pushes the boundaries of the possible to bring
you an enticing new selection of styles. Where understated elegance rules over obvious opulence, reflecting an optimistic outlook on life and the world as we know it. Taking the reputation for high tech even higher, watch for sleek sophistication and the chance to signal your supreme sense of aesthetics in carefully crafted materials like Titanium, its high-end sibling Beta Titanium and Acetate, a classic material that makes up the strongest guitar picks and pokers chips. Pushing the envelope even further, introducing a fresh palate of colour schemes,subtleties in finishes and streamlined silhouettes. Seen in a variety of unique looks
destined to last. Heading up our Cut/Airline Series in Titanium is CPH, the acronym of their hometown Copenhagen. The result of their collaboration with the exclusive furniture company Fritz Hansen, CPH features a laser cut of the skyline from Denmark’s capital, echoed in a special edition of Arne Jacobsen Swan chairs. Launched as sunglasses during design week in London last year, the optical version features for the first time two colours on the outside of the frame- a solid coloured front in black and temples in a solid matte silver
colour. Also included are luscious colour combos like neon pink inside dark brown and
powder blue inside white-hot frames. ADMIRAL is all about being in charge. Our largest frame ever, it’s big without being bulky. Ideal for men who are rising up the ranks of corporate relations, enjoy slim lines in muted but bold colours like matte army green inside dark marine blue and matte red inside matt dark blue. Also following the footsteps of CPH, you can find the two toned exterior frame in a solid black front and liquid gunmetal coloured temples. If you’re an Einstein in the making, then BRAINIAC was designed with you in mind. The clever curves on this petite frame altered our own theory of relativity and the result is nothing less than genius. Including a range of unisex duo tones, such as sea green with black, matte black with matte grey and more. Think a bohemian flat in Paris with bookshelves of beatnik poetry. Wearing CREATOR, our chic semi-rimless nylon frames. And voilà - you’re ready to star in your own retro French film noir. Not to be missed are the slightly femme versions with pink on the inside of red frames. Or the version that’s un peu plus homme with petroleum blue inside chestnut brown. Apropos of optimism is AVIATRIX. A tribute to female pilots like Amelia Earhart, who was the first woman to fly solo non-stop across the Atlantic. A wing formation can be perceived in the laser cut along the sides of these lovely frames. Look for light sky blue inside dark blue frames and fuchsia matte inside petroleum, among others. Designed forwomen who set their career sights high.

As its name implies, FLASH is a look back in time. A flashback to the 80’s, when MTV
made its debut and big hair was, well, big. Watch for a soft, slightly rounded unisex style that fits every face in a frame that doesn’t take itself too seriously. Available in nightclub colours like rose inside black and matt bordeaux inside dark blue. Weighing less than a feather in the ultra light Helium line. This season the focus is on CLAUDETTE, a flirty frame in a slightly butterfly, cats eye shape as a delicious detail. Enjoy high gloss colours, such as neon pink inside dark brown and black inside shiny rose for a chic coquette look. On the opposite end of the gender spectrum is MACKENZIE. A full Titanium frame with an Acetate top, for those having a hard time finding a large sized men’s frame- this is as close as you can get to a custom fit. The effect is strength in sheer size alone. Two killer
colours include dark olive green with streaks of black and transparent Havana brown.
Last but not least is the mid-sized unisex frame OZZY. Sporting a street smart look in a classic style you can wear forever. Acetate over a total Titanium frame adds an urban accent to the grey Havana version, appealing to men. And the purple Havana for women.World-leading company in eyewear design, Ørgreen is famous for their inventive
approach to design and innovative colour combinations, utilising over 400 different hues.Designed and developed in Denmark, each frame is handmade in Japan, known and
respected for its high standards and irrefutable quality. Individually crafted with morethan 100 processes, each frame can take up to six months to achieve their penchant for perfection.

Ørgreen Optics is a 100% Danish-owned firm with headquarters in the heart of
Copenhagen. Orgreen can be found in St. Louis exclusively at Erker's Come check out this incredible line.

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