ERKERS BLOG

Check here for the most up to date news in eyewear.







also check us out at http://www.erkers.com/



Thursday, March 24, 2011

Erkers Eyewear Teams up With Ola Styles In New York City








check out some preliminary fashion show pics from the Carlton Hotel (Millesime Restaurant) on 92 Madison Avenue. NY

Erker's Fine Eyewear and Studio Optyx teaming up with Ola Styles unveiling new styles from Mainhattan Eyewear and Derapage Eyewear.

What a great show this was!!!

Tuesday, March 15, 2011

Happy 132nd Birthday Erker's Eyewear




HE ERKER FAMILY STORY

Erker Brothers Optical Company is a family-owned business with a rich St. Louis history, dating back five generations to the company's inception in 1879. Founded by A.P. Erker, the company later incorporated when brother August Erker joined the business. The first optical laboratory west of the Mississippi River, Erker's won optical machinery and equipment awards at the Louisiana Purchase Exhibition, served as the official photographer for the 1904 World's Fair and custom designed the goggles for Charles Lindbergh, used in his historic flight over the Atlantic.

In the years since, the family business was carried on by the descendants of August Erker, first by his son Eugene, who took over circa 1930, followed by grandson Jack Sr., who took the reins in the 1960s, and most recently by great-grandson, Jack Jr.

Early on, Erker's sold everything with a lens, from eye glasses, sunglasses, presciption lenses to cameras, goggles to microscopes. A key element to the company's success has been the ability of its leaders to predict and identify new trends, not just keeping up with the competition, but leading the eyewear industry. Accordingly, throughout the twentieth century, as businesses have become more specialized, Erker's has narrowed its scope as well. True to form, Jack Erker Jr. recognized the great consumer demand for fine eyewear and has been focusing on this latest trend in the St. Louis market.

"Eyewear" is the marriage of form and function, taking traditional glasses beyond practicality and into the realm of fashion accessories. Erker's carries the Midwest's largest selection of top eyewear collections from around the world and carrying frames in every shape and color. While Erker's has long been known for creating signiture images of such notable stars as Fox’s number one sports broadcaster Joe Buck, as well as hometown native rapper Nelly. John Goodman, Will Smith, and Bob Costas are just a few other notable celebrities who chose Erker’s for their eyewear, not to mention the countless number of athletes like Shaquille O’Neal, Mark McGwire and Grant Winstrom.

In 2006 Jack Erker Jr. and his two sons, Jack lll and Tony, set up a wholesale division called Studio Optyx, a design company that manufactures and distributes it's own visions of eyewear. Recently, we have also had the honor of becoming the US distributor for two collections of incredible European eyewear, one an Italian collection called Derapage, check it out at www.derapage-eyewear.com, and the other a German collection called Mainhattan at www.mainhattan-eyewear.de. Incredible collections from two very talented eyewear design teams.

Over the years, Erker’s has worked tirelessly, ensuring customer satisfaction and superb quality of all of its products, whether its the frames, lenses, contact lenses or professional services offered at Erker's Fine Eyewear. It is our ongoing goal to provide this same level of services as we have done now for five generations, and our dream to do it for many generations to come. What other optical company can say that? None.................... We are the oldest optical company in the United States still owned by the decendents of the founding family, and proud to be.


Thank you St. Louis for your support we love offering the coolest glasses in St. Louis come on by to see what we are all about.

Thursday, February 10, 2011

SAMA TRUNK SHOW THIS SATURDAY AT ERKERS EYEWEAR IN LADUE FROM 10:00-5:00


Erker's Eyewear is showcasing the latest collection of SAMA Eyewear, Badgley Mischka and Loree Rodkin Eyewear. Come see these entire collections excusively at Erkers on Saturday from 10:00-5:00. Come on into Erker's and see what everyone is talking about.



Sama is the confluence of original designs, superlative materials and revolutionary production techniques. Merging East with West in perfect harmony, Sama is manufactured, assembled and finished by hand in Japan for a fit and finish unachievable anywhere else on Earth.


Modern yet classic, stylish yet understated, Sama is the preferred eyewear of such superstars as Tom Cruise, Reese Witherspoon and Colin Farrell, and has been featured in dozens of blockbuster Hollywood films including Miami Vice, Mission: Impossible III, and Terminator 3: Rise of the Machines.


Mark Badgley and James Mischka
In the frenetic and often tumultuous fashion industry, Mark Badgley and James Mischka are a rare breed. Hailed by Vogue as being amongst the “Top 10 American Designers” and the darlings of the young Hollywood set, this design team has made its mark with the most glamorous, stylish and wearable evening wear to come down the runway in years.

Since joining forces in 1988, Mark Badgley and James Mischka have captivated the fashion press and prominent retailers with a sophisticated style that caters to a younger, more modern couture customer, while still appealing to women of all ages. “Our style harks back to the glamorous Hollywood of the Forties” say Mark and James, whose designs are simple, streamlined and thoroughly elegant. Badgley Mischka’s timeless designs are favorites of such celebrities as Madonna, Catherine Zeta-Jones, Jennifer Lopez, Sarah Jessica Parker and Ashley Judd.


Badgley Mischka Couture Eyewear

In 2006, Mark and James joined forces with longtime friend Sheila Vance of Sama Eyewear to create an eyewear collection worthy of the Badgley Mischka name. The result was Badgley Mischka Couture Eyewear, a glamorous collection of ophthalmics and sunglasses for women and men that recalls the “Golden Age of Hollywood” and remains true to Badgley Mischka’s design philosophy. The chic women’s styles are highlighted by the elegant and innovative use of laser cut and cast titanium, exotic feathers, Swarovski crystals and pearls. The stunning men’s styles feature modern interpretations of classic designs and incorporate premium metals and plastics to make a bold fashion statement. Badgley Mischka Couture Eyewear puts the couture back into eyewear.





Badgley Mischka Active Eyewear

For 2007, Mark Badgley, James Mischka and legendary eyewear designer Sheila Vance prove that style and elegance can be part of an active lifestyle with the introduction of Badgley Mischka Active Eyewear. This exciting new collection features stylish men’s and women’s eyewear crafted using exclusive, high-performance lenses and a sport-engineered fit. Eschewing sport eyewear’s traditional unisex design philosophy, Badgley Mischka Active Eyewear breaks the rules by offering styles specifically designed for either men or women. Women’s styles are delicate and feature feminine shapes and beautiful colors. Men’s styles exhibit a masculine presence highlighted by accents in wood and titanium. Badgley Mischka Active Eyewear is perfect for fashionistas and athletes, both on and off the playing field.






Loree Rodkin
Loree Rodkin managed the careers of Hollywood superstars Brad Pitt, Robert Downey Jr., Sarah Jessica Parker and Virginia Madsen before turning her considerable talents to jewelry design. A rebel at heart, Rodkin’s non-conformist style is a fusion of modern, gothic and classical elements. Rodkin’s incomparable jewelry is frequently seen on the red carpet at the Academy Awards®, Golden Globes® and the Grammy Awards®.



Loree Rodkin Eye Couture by Sama

Determined to create an eyewear collection of unrivaled luxury, Rodkin teamed with legendary eyewear designer Sheila Vance of Sama Eyewear. Vance worked with Rodkin to create frame designs and decorative elements that perfectly translate the essence of Rodkin’s jewelry into the eyewear milieu.

The collection incorporates Rodkin’s iconic fleur-de-lys, peace signs, crosses and skulls, with Vance’s innovative eyewear designs, luxurious materials (pure titanium, Japanese zyl, Swarovski crystals, etc.), and ultra-premium lenses (utilizing an exclusive lens layering process that produces a multi-colored effect without a gradient tint).

One of the most breathtaking and exclusive eyewear collections available, Loree Rodkin Eye Couture by Sama is a favorite of superstars Elton John, Cher, and Steven Tyler, and is the ultimate jewelry for the face.

Thursday, January 27, 2011

Leisure Society Eyewear Excusively in St. Louis at Erker's




Introducing Leisure Society exclusively at Erker's Fine Eyewear in Ladue. Designer Shane Baum, a member of the CFDA and known for his work with Louis Vuitton, this ultra luxe collection took over three years to develop. Each frame, an heirloom piece, requires six hours to engrave therefore limiting production to only 4 frames per day. Many of the drawings contain over 3000 carefully placed lines, and the result is triumph from both fahsion and optical manufacturing standpoint.

Leisure Society will have an innagural run of only 75 pcs per style, the collection will retail from $550.00-$50,000. Come to Erker's in Ladue to check out the entire line of Leisure Society. Fine us online at www.erkers.com or give Erker's a call at 314-997-0002 or downtown at 314-241-9410.

Wednesday, January 19, 2011

Randy Jackson wearing VUE DC on the New American Idol


The New American Idol Season 10 kicked off today with a new look, new image, and new judges. The reviews are already out and it seems that the judges are nicer, kinder and a little more gentle to the contestants who are brave enough to try out for the auditions in New Jersey. The show was entertaining as usual but what really stood out for me is the VUE DC frames Randy Jackson was wearing for most of the New Jersey auditions. Looking sharp and put together it looks like Randy Jackson is discovering what Erker's already knows, Vue Dc is a great frame line. Using bold frames and unique shapes Vue Dc has created a line that look great while making a bold statement. Come on by to Erker's to check out the entire Vue Dc frame collection and stay tuned to American Idol to see if Randy can keep up with Erker's on the latest and greatest eyewear trends seen this season. Find us online at www.erkers.com

Thursday, January 13, 2011

Should you Purchase Presciption Sunglasses or get a Clip for your eyeglasses.

Many People who wear Glasses have a delima whether to purchase a pair of sunglasses or to get a clip that fits over their glasses. These are both great options and each one has their benefits.
Most clips do not fit correctly on certain frames and that is why at Erker's Eyewear we only make custom clips for each pair of glasses. This is to ensure the best fit, vision and longevity over the life of your frames. Clips are great because they are not bulky like sunglasses and are easy to carry around with you. Clips have a few drawbacks due to the way the fit over the frame, a person wearing a clip typically does not get as much coverage as they could with a pair of sunglasses. Sunglasses are great for this reason. They block out more sunlight. Sunglasses are also better for your active on-the-go life style and should fit perfectly for a second pair of prescription eyewear. The drawbacks to sunglasses are they are much bulkier to carry and you are buying two pair of prescription eyewear. Clips and Sunglasses are both great for different reasons. You just need to choose which would better fit your needs and your lifestyle. Come to Erkers in Ladue or Downtown and our opticians will help you pick the one that works best for you.

See you at Erker's

Monday, January 10, 2011

Matt amon in Bevel Specs Eyewear


Matt Damon, A List Superstar is seen wearing a Beta Titanium burgandy red frame made by Bevel Specs Eyewear. Looking for something unique yet sophisticated this framefits perfectly on Mr. Damon. Color in frames are very much a trend right now and we think this color works extremely well on him. We are excited to offer the entire line of Bevel Specs Eyewear in Saint Louis so come on by to check out the entire line and all of the other cool frames found exclusively in Saint Louis only at Erker's'. Since 1879 Erker's continues to offer the coolest eyewear this planet has to offer. Check us out at the stores or find us online at www.erkers.com for some great coupons!!

Wednesday, January 5, 2011

HAPPY NEW YEARS FROM ERKER'S




Everyone at Erker's wants to wish all of our friends and family a Happy New Year. We want to thank our customers for a great 2010 and look forward to 2011. We have many new and exciting things happening this year and look forward to 2011!!! Thanks again to all of our Customers who have made 2010 an exciting year!!!!!!!

Thursday, December 16, 2010

Barton Perreira ONLY at Erker's


Check out the amazing editorials on Barton Perreira. The hottest new frame line around. Come to Erker's and check out the entire collection.

www.erkers.com
http://www.lipsticktracez.com/features/feature/104/1



http://ThePLEAT.com/2010/11/barton-perreira-eyewear/



http://www.gq-magazine.co.uk/entertainment/articles/2010-12/01/gq-editors-picks-100-best-2010/barton-perreira-sunglasses#ContentTop

Friday, December 3, 2010

10 Day David Yurman Trunk Show at Erker's In Ladue benefiting American Cancer Society




Come join us for a 10 Day event at Erker's Fine Eyewear in Ladue, Starting December 10th and Lasting until December 20th. For 10 days Erker's will be previewing exclusively the David Yurman sunwear and eyewear collection. During this 10 day event 5% of all David Yurman Sales will be donated to the American Cancer Society. This event will be the biggest event in optical in Saint Louis for 2010. Come on in to see the entire collection excusively at Erker's Fine Eyewear in Ladue.

www.erkers.com